Cold Calling – Not a lost art.

Last October I had some time in between a couple of meetings and decided to stop in to Beef and Boards Dinner Theatre because I noticed their exterior sign was not fully illuminating.  When I introduced myself to the facility manager Nick Stark and let him know the reason I stopped by, he said that the sign was on hold for now but he had an immediate need for new lighting in the kitchen.  After reviewing the scope of work, I ran back to the office after my next appointment and gave him a proposal to retrofit his existing lighting in kitchen from T12 to T8.  We were out there 7 days later installing new lamps and ballasts in his kitchen. After the first of the year, we were contacted to service a couple of the exterior pole lights and he mentioned he wanted to get new faces and LED technology in the exterior sign.  We gave proposals and they gave the notice to proceed.  Please see before and after pictures of the new sign faces and LED Technology. 

Beef and Boards is a special place for me.  I remember heading down from Kokomo to watch a play with my father and mother as a young kid.  I was always so excited to spend time with dad and mom and see the amazing talents on the stage.  My wife and I have taken our kids there from time to time.  They always seem to enjoy their time there also. 

It was a pleasure working with Patricia Rettig, director of marketing and media relations, on the layout, colors and LED technology for the refurbished sign. We look forward to a continued relationship with Beef and Boards.

“We were extremely pleased with how thorough the Huston staff was in making sure our sign was exactly the way we wanted it – from the precise colors to the placement at installation. Even though the weather on installation day was terrible, the installers made the most of every break in the rain and wind to get the sign completed on schedule. The project was handled professionally from start to finish. Thank you for a job well done.”

~Patricia Rettig

Beef & Boards Dinner Theatre


Huston Signs/ Eight38 Graphics is a full service branding, graphics and custom signage company serving central Indiana. We specialize in helping our customers create their brand and then assisting them in marketing that brand to the public. We help our customers visually communicate their brand in the following ways: business cards and letterhead, vehicle wraps and vinyl lettering, interior wall wraps, construction site signs, post and panel signs and way finding signage.

Huston Signs provides and installs electronic message centers, channel letters, architectural letters, monument signs, pylon signs, neon signs and blade signs.  Huston has physical locations in Kokomo, Lafayette, Lebanon and Indianapolis, Indiana.

Huston Inc. was founded in 1939 and has divisions specializing in electrical contracting and service, home and business automation, telecommunications, visual communications and signage, generators and compressors. To learn more about Huston/ Eight38 graphics, please visit us and

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